Wow, I though when I learned yesterday about Gary Vaynercuck. He gave a motivational speech in Web 2.0 Expo conference in NYC. He is the new guru of wine in the US, master of social media applied to business. I am quoting: "I am killing it with Wine videos". He has recently signed a deal for a book for 1M dollars and is regularly invited to speak in traditional media and conferences.
According to VagabondGuide, he has around 850K followers. Nearing one million!, damm it, that is an audience. Well...it depends very much were you live. And that´s the beauty of BIG places like the US, or to some extent China that have a common internal language.
Which takes us to the the point of the worth of absolute numbers given without any point of reference.
Now, let´s play with the numbers. Total population of the US: 307M. The 850,000 is about 0.27% of the total population. If you were Spanish you would need 126,000 followers to be "killing it", and only 21,000 in Switzerland.
So let´s give some points of reference and make your own opinion.
- The district I used to live in (1 of 21) in a big city in Spain has a population of 146,000.
- I have around 60 contacts in LinkedIn. Just three degrees of separation puts me in contact to 653K people.
- The number of people believing in "New age"-type religions is 0,4% of the US population
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